It's Not the Size of the Data

It’s Not the Size of the Data: It’s How You Use It combines rigorous research, numerous case studies, and step-by-step instructions on how to design and implement a marketing analytics dashboard. Koen Pauwels teaches managers to stop getting lost in data and bring clarity to every short-term and long-term marketing decision. Through the use of dashboards and analytics, businesses learn how to integrate data with marketing strategies to increase company success.