Getting from College to Career

In Getting from College to Career, Lindsey Pollak provides 90 tips designed to help young people land the perfect job and become successful and happy in their careers. This is a modern take on career advice with tips on everything from what to do (and not do) on social media to how to dress for an interview. Pollack relates her own experiences and includes interviews with dozens of professionals.

What You Need to Know About Marketing

Marketing has a somewhat negative reputation in modern society—it is often thought of as an attempt to get people to buy things they neither need nor want. This, however, is based upon a misconception that marketing and sales are synonyms. Not only are the two concepts not the same thing, they are actually in many ways the opposite of one another. As Simon Middleton explains in What You Need to Know About Marketing, sales begins when a company has a product it needs to sell to a customer, while marketing begins when a company attempts to understand what the customer wants or needs to buy. It is a matter of learning what those wants and needs are and how they can best be satisfied. Therefore, the customer’s satisfaction lies at the very heart of marketing.

It's Not the Size of the Data

It’s Not the Size of the Data: It’s How You Use It combines rigorous research, numerous case studies, and step-by-step instructions on how to design and implement a marketing analytics dashboard. Koen Pauwels teaches managers to stop getting lost in data and bring clarity to every short-term and long-term marketing decision. Through the use of dashboards and analytics, businesses learn how to integrate data with marketing strategies to increase company success.