Irv Rothman describes Out-Executing the Competition as “chapters about evolution,” both professional and personal. By being open to lifelong learning, Rothman experienced a paradigm-shifting moment concerning business models that shaped his entire career. The principle of customer-centric business models created by employees was the foundation of a series of successful business ventures. Once considered radical business philosophies, listening to customers and empowering employees are now fundamental practices required to sustain business success. In addition, Rothman’s life lessons show that business success is a product of hard work, being smart, acting prudently, taking calculated risks, adapting to innovations, and planning ahead. By applying business axioms consistently, value can be delivered reliably, market fluctuations can be responded to nimbly, and core business strengths can be leveraged to out-execute the competition.