The 10 Attributes Of An Offer According To A Blur World

Let us take a look at all these attributes, keeping in mind that the most essential feature of all offers is that they are connected.

Anytime
Accessibility by users at any time of day is becoming a must-have for offers of all kinds.

Real Time
This need for Speed of response in today’s business environment puts a premium on systems that can operate in “real time”.

Interactive
Another great benefit of online systems that eliminate the middle person – travel agent, bank teller, stockbroker (and sometimes maybe even the physician) – is that they can easily be made interactive.

Anyplace
Hand in hand with anytime access goes anyplace access; this is the other half of the mail-order boom. The trick is being able to service anyplace access effectively – anytime. Is your offer available to customers wherever they are?

Learning
Offer really start to get interesting when they make it possible to learn; that is, when they can not only capture information about their use, but make adjustments or initiate action in line with that new information.

Anticipating
Once offers have the ability to learn, it’s just a short step to give them something even more blurred: the ability to anticipate.

Filtering
A special form of customization is the filtering of the wide range of information and choices that increasingly confront users.

Customizing
Customization is a major theme running through the offers cited so far, whether they involve computers, jeans, or books.

Upgrading
One distinctive feature of software products is the constant stream of upgrades they spawn. Once you’ve bought a program, it isn’t necessary to make a whole new purchase when its functionality is improved.

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