Customer satisfaction has often been described as any company’s best asset. This is anything but a surprise, given that customers’ satisfaction with the products and services a company sells is vital.
Consumers today demand no less than the personal attention of businesses before they spend money on the products and services they sell – and even after they do buy what the companies offer, companies would be wise to do their utmost in order to sustain the relationship. The more they can keep customers coming back, the better. And of course customer satisfaction has a great deal to do with a company’s bottom line (an understatement, some would say).
As a result, customer service is moving up the priority lists of dynamic companies. They are devoting more of their time, budgets and other resources to make sure that their customers are satisfied and happy with what they have to offer.
As many a business has found out to the regret of all involved, the businesses that ignore customer relations do so at their peril. Companies have invested in their products while neglecting their customers, and have watched their customers make beelines for competitors which treat them better.
Books such as Keeping Customers Happy¸ by Jacqueline Dunckel & Brian Taylor, focus on building awareness of the importance of customer relations and learning how to improve these relationships, irrespective of the kind of business anyone is in. The authors explain the importance of customer relations and illustrate the principles of developing personalized winning plans to improve them.
Written in an easy-to-follow format, this book will help readers understand why customer service is increasingly becoming important for dynamic companies, as well as how to improve this experience for their customers and keep them coming back for more.
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